About Me

I am a citizen of the world. I believe every culture adds meaning and power to everything they do as it contributes to our world's development. I was born and raised in Colombia, South America. I began to study and develop as a filmmaker in Madrid, Spain and continued to grow as a professional in the United States. I believe filmmaking is not a job, but a life style that triggers passion and gives meaning to my life and the life of others. I am a versatile filmmaker for I believe my craft is not only one of the most beautiful art forms humanity provides to the world, but also it is a mass influence business that changes every day. It is intriguing for me how this business impacts the world's economy and how it moves across multiple platforms: the big screen, TV, and the internet. Thus, I contribute to filmmaking in the creative aspect as a director, but also in the business aspect as a producer. Ultimately, this is my goal: I am here to network and get to know you, work with you, and build a better world through our craft.
Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Sunday, December 18, 2011

Learning From Cuban and Corcoran


Based on what we learned in our last research regarding Mark Cuban and Barbara Corcoran, we intend to incorporate three important elements that they critically support into our business plan for Walking Wolf Productions, Corp.

First, we plan to make clear to investors that the idea of web series and motion pictures being distributed for free through an online platform is not only a great business given to its highly demanded products, but also because of its clear direction, successful future, and large margin of profitability. We plan to do this by establishing graphic statistics within the business plan that shows the amount of viewers watching shows and films over the internet and how it has grown during the last few years. This will allow investors to see the future of the business in the market and its prospective growth. Also, we plan to show this by presenting the investor along with the company’s business plan surveys of audiences relating to TV shows, films, and how they now watch them more over Hulu, Netflix, iTunes, or online platforms such as HBOGO.com, NBC.com, and ABCGO.com than in DVD’s or regular broadcast programming.

Second, we plan to attack all investor doubts and insecurities by overstating that our business is an Internet-based business. As a rule of thumb, given to the open market and the lack of boundaries that the internet provides, the majority of businesses that are currently based on the web are massively successful. However, the fact that we are intending to distribute the most visited forms of entertainment aside to games which currently exist on the market, will make us even more popular, profitable, and expandable.  We will be clear that we also intent in creating an app for Android and Apple which would also give access to mobile consumers and a port of entry for game consoles and devices with internet access so people can see our products anytime, anywhere. 

Third, based on Barbara’s Corcoran’s tips, we intend to build a prospective team of people that are suitable to make the business succeed and grow accordingly. We will mention in the plan we do not only aim to have a bunch of filmmakers and artistic individuals running the company, but a full administrative staff of coordinators, accountants, managers, and a lawyer that make sure the company runs to satisfy not only consumer needs, but the investor’s need of return on investment.

Overall, selections of our plan we consider to be the most important are the executive summary for its capacity to tell the entire business idea in the beginning, briefly, and to the point, forecast projections such as the target market and industry analysis sections for their ability to tell how well would the business behave in the real world, and the marketing plan, which lets investors know how and through which channels we intend to reach our target market. It is important for investors to know how we plan to succeed and survive the competition.

Saturday, October 29, 2011

Digital Marketing for the Entrepreneur


As I researched my way to push our company and films through social media campaigns, I encountered the following tools and prospect company services:
1.     There is a website called Buysocialpower.com. If you have the budget and are willing to be a do-it-all-yourself entrepreneur, this website allows you to buy a fan base for Facebook, YouTube, and Twitter. You might think, is this organic at all? But the truth is, it is just a lead way. Right after you buy your fans (basically the website connects your social platform’s title page with people in your market place and that would be interested in your product) you still have to do the work of multiplying these fans and maintaining them by promoting your services and products through campaigns and inciting these fans to tell others about yourself.

Right when you access the landing page, there is a video explaining the whole process of social marketing and how can their company help in giving you that lead way of 1000, 5,000, or 10,000 fans so you can work with a real social media campaign. They have different plans according to the amount of fans you want them to connect to your page and the platform (Facebook, Twitter, YouTube) you will be choosing. For the self-starting businessman, I encourage you to check it out.
Now, if you are the kind of entrepreneur who finances his own projects through Indiegogo.com and Kickstarter.com, you may take your project and create an amazing campaigns with stunning artwork, great pitch videos, and attractive pledging offers that will raise the money to push your projects forward. In social media, there are several companies that focus in advancing this craft. Some of them are very independent and others are very corporate. In my research of finding such companies, two entities caught my attention:
2.   Film Marketing Services, LLC focuses in pushing independent films forward through socials marketing, distribution, and event planning. John Gursha, who has been associated with the entertainment industry for over ten years and started his career at the NBC lot with an NBC page in 2001 on the tonight show with Jay Leno, leads the company. If your desire is to let a professional handle your connections as a producer and your social media campaign, Film Marketing Services, LLC is your answer.



 3.     Banyan Branch is a more structured company, which focuses not only on film, but also other products and events. The company works with other companies such as Disney, Porsche, FOX, Microsoft, Paramount, Hartz, Univision, and Gilt Groupe. However, they also have smaller clients like Grasshopper and Clarisonic.

In the world of marketing, PR and distribution, social media has become a pivotal elements in today’s modern industries and the world of the Internet. Facebook, Twitter, and YouTube play the primary roles in the way we connect across the world.