Harry Potter has not only been a phenomenon for both literature and the big screen, but a franchise with ultimate financial success both at the box office, the game world, and has been the king of ancillary media. The last installment of the saga, which has grossed domestically $295,001,070 and $657,240,000 internationally, demonstrates to us the power of a fan base, excellent marketing, unceasing followers of the past 6 films, and an the work results of an incredible team.
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The saga has changed from adventure-fantasy attractions for children to action-thriller magnetisms for adults as the characters grow older and the story becomes more intrinsic. Harry Potter is truly an example not necessarily of a good film, but of a well marketed film whose team understands the impact that its elements have for viewers and society overall:
1. Executive producers understood that the films would be an immediate success because they already had a fan base, which supported the franchise.
2. The team knew they were going to have the teen actors grow up as the saga evolved; however, it is established in the books that the characters go from 11 to 17 years old. If it is established in the books, then it is established in the films and the fan base will sustain. It is extremely important to sustain the fan base for it is the core that maintains the franchise running.
3. The world believes in a better place, magic, fairy tales, and dwarfs. With a repressing economy, the high impact of gas high prices, the middle-east becoming a stronger force, and a stack of uninteresting films made by other studios, Harry Potter is a story to look up to by many people.
4. Although it relies in a magical world, the story really reflects the adversities of a kid growing up in this world and the ways he confronts them next to his friends who become his real family. BOOM! This is an immediate hook up for all because both adults and children desire deeply in their hearts a process they relate to. Everybody needs to correlate and grow within a system. Harry Potter’s system is unique, the circumstances are magical, but the essence of development, the process of growth, and the overcoming of adversities is as natural and normal as ours.
http://popwatch.ew.com/2011/04/14/this-weeks-cover-harry-potter-summer-movie-preview/
