FIRST LOOK ON BUSINESS PLAN EXPERTS

Mark Cuban is an American businessman and investor born in July 31, 1958 on Pittsburgh, Pennsylvania. He is the owner of the NBA’s Dallas Mavericks, Landmark theaters, Magnolia Pictures, and he is the chairman of the HDTV cable network HDNet. His business net worth is $2.5 billion dollars, and he is #171 in Forbe’s list of US Billionaires. As a young adult, Cuban enrolled as a full time student at the University of Pittsburgh and then transferred to Indiana University in Bloomington, Indiana, graduating in 1981 with a bachelor's degree in business administration.

Cuban’s critical key components when looking into a business plan are a) the actual consumer need for the product or service, b) the track record of the business and individual owner of the company, and c) the business’ growth prospect. Cuban has a particular interest for internet related business that profit from e-commerce and other web services. As for point A, Cuban looks for business plans that have high-demand and need in its products or service to ensure the number of sales and ROI. He prefers financing a business of PS3 games that consumers can download online for a monthly membership fee where there is already a market and need, rather than a local store of hand-drawn prints for T-shirts. About point B, Cuban explores through the company’s and individual owner’s financial backgrounds the level of responsibility and commitment of the business. Studying someone’s financial background helps understand individual and corporate habits in the way money is spent and saved. Ultimately, point C is a view at the possibility that the business can expand and branch out. As a business man, Cuban likes to finance businesses that can stand on their own and automatically create new assets. An example is HDNet, which is a network that builds its audience based on new seasonal content.

Barbara Corcoran is an American business woman, investor, business consultant, and television personality born in March 10^th, 1949 on Edgewater, New Jersey. She graduated from St. Thomas Aquinas College in 1971 and started her own real estate business, The Corcoran Group, with a $1000 loan in 1973. She is a columnist for “More Magazine”, “The Daily review”, and “Redbook”. She became also a “Shark Tank” show personality and investor on ABC in 2009.

Corcoran’s critical key components when looking into a business plan are a) a great executive summary that answers a.1) what is the business owner trying to make happen with his/her business?, a.2) why is the individual owner suitable for the job?, a.3) Is it a good business?, a.4) What is it going to cost? And a.5) How long is it going to take? Also b) presenting the total revenue that the company could generate if it captured 100% of the market rather that presenting the total market or overestimating its size, c) presenting the true company risks rather than downsizing these to not scare investors, d) and answering what makes the company’s product or service different? Ultimately, Corcoran’s emphasis is in the executive summary: let the executive summary reflect the gold mine a business truly is including its risks and potential problems along the way.

References:

-          Barbara Corcoran (2011). Official Website. Retrieved November 27^th, 2011 from http://barbaracorcoran.com/

-          Green, Penelope (2005). "The Real Estate 'Queen' in Her Hive", The New York Times. Retrieved November 27^th, 2011 from http://www.nytimes.com/2005/09/25/realestate/25habi.html

-          Expert Views on Business Plans (2011). Steven Burhoe’s Blog. Retrieved November 27^th, 2011 from http://bpexpertviews.blogspot.com/

-          Mark Cuban Profile Page (2011). Forbes.com. Retrieved from http://www.forbes.com/profile/mark-cuban/

Walking Wolf Productions explores the world of webisodes and mini-series

The world of webisodes has expanded for independent filmmakers in the last decade. Now, even TV episodes made by ABC, NBC, and Warner are being casted on the internet. Independent shows such as “Clark and Michael” along with “Steven King’s N” are also being pushed all over the web, bringing a chance for new content to be picked up by networks.

Independent Webisode Guide

Thus, it is the time for us at Walking Wolf Productions to explore this new category of content and provide a fan base of 900 followers several mini-series of different genres. We have the purpose in 2012 of creating three web pilots in pursuit of obtaining support by sponsors who wish to promote their products and services on the web. This in combination of digital marketing will allow us to complete at least two seasons per show and build an audience of minimum 10,000 viewers. Once this target is met, we plan to pitch the show to local and regional TV stations that would like to follow up with the show.

The first show will be a drama that will be targeted to women in their mid-thirties and mid-forties. Our plan is to appeal this demographic by creating a show that contributes to society’s morals. It will be an episodic show that will have one new story every time with one same host. The method will be that at the end of each story we will deliver a message to the audience through the eyes of the host and the victims in the story.

The second show will be a horror with the same feel than “Harper’s Island” where it will be one continuous story with thrilling cliff-hangers that case the audience to continue watching. The story will have to do with a serial killer and its different victims. However, the story will be told from the eyes of a man new to the setting who will not understand the situation of the circumstances until the end of the story. The killer will be revealed in the end with the purpose of making a story twist that surprises the audience with its sudden results.

Finally, the third show for 2012 will be chosen by the audience, and they will be able to vote what is next for Walking Wolf in its mini-series collection. The audience will be able to write a pitch to the producers of the company by writing to mytvpilot@walkingwolfproductions.com, and depending on the story the producer’s choose, that audience member will be credited in the production.

Films for the thinking man

Read our article in the independent film section about us by Suite 101

 

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Changing the World One Story at a Time

 We welcome you to read our new article by Los Angeles Splash Magazines

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