Learning From Cuban and Corcoran

Based on what we learned in our last research regarding Mark Cuban and Barbara Corcoran, we intend to incorporate three important elements that they critically support into our business plan for Walking Wolf Productions, Corp.

First, we plan to make clear to investors that the idea of web series and motion pictures being distributed for free through an online platform is not only a great business given to its highly demanded products, but also because of its clear direction, successful future, and large margin of profitability. We plan to do this by establishing graphic statistics within the business plan that shows the amount of viewers watching shows and films over the internet and how it has grown during the last few years. This will allow investors to see the future of the business in the market and its prospective growth. Also, we plan to show this by presenting the investor along with the company’s business plan surveys of audiences relating to TV shows, films, and how they now watch them more over Hulu, Netflix, iTunes, or online platforms such as HBOGO.com, NBC.com, and ABCGO.com than in DVD’s or regular broadcast programming.

Second, we plan to attack all investor doubts and insecurities by overstating that our business is an Internet-based business. As a rule of thumb, given to the open market and the lack of boundaries that the internet provides, the majority of businesses that are currently based on the web are massively successful. However, the fact that we are intending to distribute the most visited forms of entertainment aside to games which currently exist on the market, will make us even more popular, profitable, and expandable.  We will be clear that we also intent in creating an app for Android and Apple which would also give access to mobile consumers and a port of entry for game consoles and devices with internet access so people can see our products anytime, anywhere. 

Third, based on Barbara’s Corcoran’s tips, we intend to build a prospective team of people that are suitable to make the business succeed and grow accordingly. We will mention in the plan we do not only aim to have a bunch of filmmakers and artistic individuals running the company, but a full administrative staff of coordinators, accountants, managers, and a lawyer that make sure the company runs to satisfy not only consumer needs, but the investor’s need of return on investment.

Overall, selections of our plan we consider to be the most important are the executive summary for its capacity to tell the entire business idea in the beginning, briefly, and to the point, forecast projections such as the target market and industry analysis sections for their ability to tell how well would the business behave in the real world, and the marketing plan, which lets investors know how and through which channels we intend to reach our target market. It is important for investors to know how we plan to succeed and survive the competition.

Walking Wolf Productions explores the world of webisodes and mini-series

The world of webisodes has expanded for independent filmmakers in the last decade. Now, even TV episodes made by ABC, NBC, and Warner are being casted on the internet. Independent shows such as “Clark and Michael” along with “Steven King’s N” are also being pushed all over the web, bringing a chance for new content to be picked up by networks.

Independent Webisode Guide

Thus, it is the time for us at Walking Wolf Productions to explore this new category of content and provide a fan base of 900 followers several mini-series of different genres. We have the purpose in 2012 of creating three web pilots in pursuit of obtaining support by sponsors who wish to promote their products and services on the web. This in combination of digital marketing will allow us to complete at least two seasons per show and build an audience of minimum 10,000 viewers. Once this target is met, we plan to pitch the show to local and regional TV stations that would like to follow up with the show.

The first show will be a drama that will be targeted to women in their mid-thirties and mid-forties. Our plan is to appeal this demographic by creating a show that contributes to society’s morals. It will be an episodic show that will have one new story every time with one same host. The method will be that at the end of each story we will deliver a message to the audience through the eyes of the host and the victims in the story.

The second show will be a horror with the same feel than “Harper’s Island” where it will be one continuous story with thrilling cliff-hangers that case the audience to continue watching. The story will have to do with a serial killer and its different victims. However, the story will be told from the eyes of a man new to the setting who will not understand the situation of the circumstances until the end of the story. The killer will be revealed in the end with the purpose of making a story twist that surprises the audience with its sudden results.

Finally, the third show for 2012 will be chosen by the audience, and they will be able to vote what is next for Walking Wolf in its mini-series collection. The audience will be able to write a pitch to the producers of the company by writing to mytvpilot@walkingwolfproductions.com, and depending on the story the producer’s choose, that audience member will be credited in the production.