About Me
- Frank Battiston
- I am a citizen of the world. I believe every culture adds meaning and power to everything they do as it contributes to our world's development. I was born and raised in Colombia, South America. I began to study and develop as a filmmaker in Madrid, Spain and continued to grow as a professional in the United States. I believe filmmaking is not a job, but a life style that triggers passion and gives meaning to my life and the life of others. I am a versatile filmmaker for I believe my craft is not only one of the most beautiful art forms humanity provides to the world, but also it is a mass influence business that changes every day. It is intriguing for me how this business impacts the world's economy and how it moves across multiple platforms: the big screen, TV, and the internet. Thus, I contribute to filmmaking in the creative aspect as a director, but also in the business aspect as a producer. Ultimately, this is my goal: I am here to network and get to know you, work with you, and build a better world through our craft.
Saturday, January 22, 2011
EPIC & SCARLET THE NEW RED
It is mind blowing how technology has changed the life of many projects in the past few years. The Red One camera excelled by delivering quality, depth, and versatility to projects like Golden Globe winner “The Social Network” and several others like “Pirates of the Caribbean: On Stranger Tides”, “The Book of Eli”, and “District 9”. It is a camera that shoots in digital, but shoots up to 4000 vertical lines in a frame. That is almost 4 times as much as HD and also provides adaptability to better, faster, and longer lenses than many other digital cameras.
Now, Red is ready to take the next step. The company is proud to present the Red Scarlet and the Red Epic. The Red Scarlet will be a camera with basically the same attributes than its predecessor, the Red One, but it will only shoot up to 3K (3 times more than full HD). Also, instead of 20K or 30K dollars it will cost 5K to 10K. This will allow small and independent productions to shoot up to the crispiness and detail of Hollywood. It will reduce or maintain production costs to a minimum and will allow tapeless / filmless workflow in post-production. At the same time, the Red Scarlet will be the size of many prosumer cameras such as the famous HVR-Z1U and will bring portability and speed to projects.
The Red Epic on the contrary will be a slightly more expensive camera than its predecessor. Yet, it will bring portability, which means speed and lower space consumption, and mind-blowing detail quality by stepping up to 5K (5 times more quality than HD). At this point, there is no screen projector or TV that is capable of reproducing this quality. However, its tapeless / filmless workflow, lightweight design, bedazzling crispness, and adaptability to other equipment makes it a new target for many craving filmmakers. Peter Jackson, for example, the director of “Lord of the Rings” plans to shoot his next project “The Hobbit 3D” on the Red Epic. His impression of the Red Epic leaves us in awe as he explains how he plans to mount 30 Epics on 3D rigs to reproduce a whole new experience for audiences. If we though “The Lord of the Rings” blew our minds, we have to wait to see “The Hobbit”.
Ultimately, both the Red Scarlet and Epic cameras have proven how fast technology has evolved to make our lives as filmmakers easier and approachable. They give us the chance to not waste our budget in film while still maintaining or surpassing the quality of 35mm cameras. It is a must-have new baby in the market that we all have to shoot with once in a lifetime.
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